While managing the Institute of Practitioners in Advertising qualifications programme I co-authored a winning entry into UK Skills’ National Training Awards. This demonstrated the impact of the entry-level Foundation Certificate qualification on addressing knowledge gaps caused by advertising industry fragmentation.
- Carrying out primary quantitative and qualitative research with Foundation Certificate students.
- Analysing research data in support of the central claim being presented to the judges.
- Writing the final submission.
Sam was brilliant at his job—new qualifications were planned, tested, launched and good at speed! It’s thanks to Sam we won a National Training Award for the Foundation Certificate.Gwyneth March, Training Manager, McCann Erickson