BLAG (Better Letters Magazine)

In 2022, I launched an online and print publication to inform and inspire the international sign painting community. BLAG (Better Letters Magazine) has since grown a subscriber base across the globe and added an online events programme to the editorial content.

Key Responsibilities

  • Managing production and distribution in collaboration with graphic designers, printer, and distributor.
  • Curating and editing all articles and features.
  • Managing subscribers and commercial aspects of the publication.


WOW! It is beautiful (the cover photo may as well be an impressionist painting)… The issue is magnificent, Sam! BLAG will operate and thrive in service of artists and appreciators of all the lettering arts. I can’t say enough about the diverse topics you have explored and juxtaposed for the premiere edition. Bravo!

Mark Oatis