Ghost Signs: A London Story

Published by Isola Press in 2021, Ghost Signs: A London Story is the most comprehensive book ever written on the topic of these fading remnants of advertising past. I wrote the book over 12 months in collaboration with photographer Roy Reed, and then funded it with a Kickstarter campaign.


  • Researching the 250+ featured signs, and wider contextual information.
  • Writing the original text.
  • Sourcing and licensing supporting contemporary and archival images.
  • Raising over £30,000 via Kickstarter.


Hello Sam. I am sat reading your book and felt compelled to tell you how great it is! So much research, personal reflection and inspiration.

Becky King