Lockdown Letterheads

During the global lockdown in 2020 I led a team of volunteers to deliver a 24-hour zoom event bringing together the international community of sign painters. More than 1,000 people from over 50 countries participated, with sessions delivered by 45 individual and organisational contributors.

Key Responsibilities

  • Curating and recruiting the contributors.
  • Leading the volunteer support team.
  • Learning the technical aspects required to deliver the event.
  • Hosting the event over 24 hours.


“This event was seamlessly curated and organised by Sam at Better Letters and his team of sleep-deprived volunteers—an amazing 24 hours of continuous multidisciplinary, mind-expanding, enlightening educational lettering GOLD, from a range of amazing hosts all over the planet.

Hana Sunny Whaler